Marketing The Old-Fashioned Way

Two friends

Here we are again. Things ( all sorts of things) happen with the wave of a hand now days. Everyone wants instant make-overs, tools that do the work for you, and no sweat.

We over heard Patricia talking about Marketing to a writer friend. No, let’s make a correction – we snooped and listened. She opened a folder with lists, lists, and more written lists of things to do to market you, your writing, and your book.  Seems like a lot of work for no “instant gratification.”

Do you know how old-fashioned marketing works? Take a trip back with us to small villages in Britain. Not yesterday, we’re talking back to the 16th century and chapbooks. Yes, people wrote stories and poems with flimsy paper and the feather ink pen. These were sewn together with a needle and a thick thread, right down the middle with an outside cover.

They were “hawked” on street corners and priced for workers and rural areas to afford. These were used for family reading or groups in alehouses. These first “books for sale” contributed to the development of literacy.

Then the early printers made their way into this chapbook industry. Sometimes, chapmen got them on credit, and carried them all over the countryside, selling door to door, and returned with pay for the printers.

Now, think about how you would market the old-fashioned way. Then, stop and be thankful you have all the lists, and lists, and more lists. Once Patricia reads our bit of information, we are certain there will be more up-dated lists on marketing. But, this was fun. We all need to step ‘outside our boxes’ once in a while. So, we’ll rest for a long time.

Happy Hawking.

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